For the most part, I hate blogs.  I hate it when people ask me how my “BLOG” is doing because, in my delusional mind, I’m writing for a magazine.  However, the internet today is all about immediacy.  In a print publication, people don’t mind reading a 4 page interview.  On the internet  you’re “supposed to” post interviews comprised of the same 5 questions that everyone has already asked in every other publication.  I know because commenters consistently inform me about what we are “supposed” to be doing.  We don’t throw up 20+ posts a day, because we have no interest in quantity over quality.  You should be able to learn something new and, if I’m going to research 40 different sources that I find interesting, they’re all getting crammed into one article.  Sorry, I don’t give a fuck.  It’s rare that we put up short posts unless we really think the subject matter is important.  Michael Jackson‘s death is something that we feel strongly about.

I’m pretty honest with myself about the likelihood of MonsterFresh.com ever generating any money;  It’s probably never going to happen.  Sure, we get press releases and scoops for new high profile projects and shit everyday, but they’re easy to get and most of them don’t interest me so we don’t post them.  If you want to generate traffic and make some loot, the formula is easy.  For a music focused blog, you can simply post a Youtube video from a band performing on a late night program the night before.  You can also make posts very simply by posting generic shit like, “Radiohead planning to do album with Justin Timberlake” etc.  Just add a photo and you’re done; instant journalist!  For art, you can just swipe an artist’s images from their page and post them without providing any links, credit, or information.  It will get picked up by a site like DIGG.com or Stumbleupon and people will eat that shit up like crazy.  People like to look at pictures…. it’s easier for everyone that way.  Let the mounds of shit bury everything worth reading.  Keep it superficial.  Put anything and everything up that people are remotely interested in, from Beyonce to Travis Barker, and use no discretion whatsoever.  Have no credibility either (you can’t have both).  The greatest news is that, in this day and age, you can even become a celebrity by talking about other celebrities enough. Read the rest of this entry →